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Edith Elekwachi.
drag to spin · tap the centre

business operations · lagos

Everything turns around you.

Now it turns without you in the middle.

Seven things need you before noon. When you stop, all of it stops with you.

I put a system at the centre and hand you back the edge. It keeps turning whether or not you are watching.

0years running
business operations
0leads and enquiries
handled
0industries
worked across

where it hurts

You did not set out to run the back office.

Most owner-run businesses in Lagos break in the same three places. Not because the work is bad, but because there is no system holding it between the people doing it.

01

The enquiry goes cold

Someone messages on Monday. You mean to reply. By Friday they have paid a competitor who answered in an hour. You never find out why you lost it.

02

Nothing moves unless you push

Your team is capable, but every decision routes back through you. Travel, sickness or one busy week and the whole thing slows to a stop.

03

You cannot see the numbers

You know roughly what came in. You cannot say which channel produced it, which client is at risk, or what your team actually closed last month.

what i build

Four things I put in place.

01 · operations

Audit and rebuild

I map how work actually moves through your business, find where it stalls, and rebuild the process so it stops needing you to carry it.

  • Process map of every recurring workflow
  • Written SOPs your team can follow without asking
  • Clear ownership for each handover point
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02 · crm

Follow-up that runs itself

Every enquiry logged, routed and chased on a schedule, so the leads you already paid for stop dying in an inbox.

  • CRM chosen, set up and populated
  • Lead routing and response-time standards
  • Follow-up sequences and retention touchpoints
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03 · executive support

A right hand for the founder

The calendar, the correspondence, the chasing and the coordination, handled by someone who has done it for MDs for eleven years.

  • Diary, travel and meeting coordination
  • Confidential correspondence and board prep
  • Project tracking across your direct reports
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04 · growth

Client acquisition, structured

Campaigns, content and outreach run against a target you can measure, rather than posting and hoping something lands.

  • Channel plan with a cost per enquiry
  • Campaign management and reporting
  • Sales scripts and objection handling for your team
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how it goes

Four weeks from first call to a business that runs differently.

week 00

We talk

Forty-five minutes, no charge. You tell me what is breaking and I tell you honestly whether I am the right person for it. If I am not, I will say so.

week 01

I look at everything

Your inbox, your team, your tools, your last three months of enquiries. I sit inside the business rather than interviewing it from outside, because the gap between how work is described and how it happens is where the problem lives.

week 02

You get the findings

A short written diagnosis: what is costing you money, what it is costing, and the order I would fix it in. Yours to keep whether or not we go further.

week 03–04

I build it and hand it over

Systems set up, SOPs written, your team trained on them. Then I step back out, because the point is a business that runs without me in it either.

Edith Elekwachi
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who you would be working with

I have been the person holding it together since 2013.

Eight years running administration and executive support at an energy company. Head of Marketing at a software firm. CRM and operations for an international real estate group across Dubai, Doha, Lagos and the United States. Executive assistant to founders at a capital firm and an education consultancy.

The pattern in all of it is the same. Someone builds something faster than the systems underneath it, and everything starts routing through one exhausted person. I am the person who fixes that.

next step

Tell me what is breaking.

One conversation, forty-five minutes, no invoice attached. You will leave it with at least one thing worth fixing whether or not you hire me.